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Research papers

Politicians on the political market in Poland

This paper discusses the political marketing problems inherent in the Polish new democracy. Since 1989 the political system has been developing in a state of constant change. It was very hard for voters to grasp the programs, goals and ideas...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Lena Kolarska-Bobinska, Piotr Starzynski
September 1, 1994
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Citation

Kolarska-Bobinska and Starzynski (1994a, September 01). Politicians on the political market in Poland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/politicians-on-the-political-market-in-poland